Search Engine Optimization

Search engine optimization (SEO) is the science and art of increasing the visibility of web sites in search engine like google. Since search is one of the most common methods for individuals to find material online, ranking better in search engines can result in more website traffic.

Course Modules

  • Introduction to fundamentals of SEO
  • Keyword Research in SEO
  • Content in SEO
  • Key factors of SEO
  • Indexing by Search Engines and Algorithms 
  • Backlinks in SEO
  • On Page Off-page SEO
  • Auditing in SEO
  • Optimizing content on pages with tag management
  • Structured Data Markup
  • SEO for local vs Enterprise Business
  • Sitemap Management

You Will Learn

  • What is SEO & Why is it Important?
  • Keyword Research & Keyword Targeting Best Practices
  • On-Page Optimization Best Practices
  • Information Architecture Best Practices
  • How to Execute Content Marketing & Link Building
  • Common Technical SEO Issues & Best Practices
  • How to Track & Measure SEO Results
  • Additional SEO Considerations (Such as Mobile, International & Local SEO Best Practices)